Sydney Sweeney has once again set the internet on fire—this time, not with a film or red carpet look, but with soap. Yes, you read that right. The "Anyone But You" star has teamed up with Dr. Squatch to release a limited-edition soap that’s said to be made using water from her very own bath.
And naturally, the internet had a lot to say about it.
How It All Started
Back in October 2024, Sydney appeared in a commercial for Dr. Squatch—a popular men's natural hygiene brand. The ad featured her reclining in a bubble bath, cheekily addressing viewers with a bold opening line:
"Hey, you dirty little guys... you thinking about my body wash? Sorry to disappoint—this one’s not for boys. It’s for real men."
That line—and the entire visual—went viral almost immediately. The playful tone, coupled with her appearance, sparked an online frenzy. Comment sections filled up with fans joking (and some maybe not joking) about wanting to own the bathwater she was in.
What started off as tongue-in-cheek thirst turned into something tangible.
Dr. Squatch Turns Comments into Commerce
Instagram | drsquatch | Dr. Squatch officially launched Sydney's Bathwater Bliss, a natural soap made from bathwater.
Responding to the overwhelming demand and social buzz, Dr. Squatch decided to take things up a notch. Last week, they officially announced “Sydney’s Bathwater Bliss”—a natural bar soap claiming to be made from the bathwater used during the ad shoot. And yes, it’s an actual product.
Sydney confirmed the collaboration with a caption on Instagram that read:
"You kept asking about the bathwater… so we saved it."
The announcement stirred a mix of reactions—from disbelief to excitement to pure internet comedy.
Unfiltered and Unapologetic Reactions
As expected, users on X (formerly Twitter) didn’t hold back. The responses ranged from hilarious to downright baffled:
One user joked, “This is low… but I already added two to my cart.”
Another commented, “We are literally watching civilization fold in real time.”
A more critical voice said, “Sydney isn’t the problem. It’s the obsession with turning women into fantasy objects for profit.”
One tweet read, “Some of you have truly lost the plot—and your dignity.”
And there were dozens more, all capturing the chaos, humor, and controversy of the moment.
What the Soap Actually Is
Instagram | sydney_sweeney | Blending viral appeal, fan power, and personality branding, Sydney's soap launch is a surprising hit.
According to Dr. Squatch, “Sydney’s Bathwater Bliss” isn’t just a gimmick. It’s made with their signature natural ingredients—think essential oils, shea butter, and plant-based lather—but with one eyebrow-raising addition: bathwater from the original shoot.
It’s limited edition, and it officially drops on June 6 at drsquatch.com.
This isn’t the first time celebrities have turned heads with unconventional products. Gwyneth Paltrow’s infamous candle line immediately comes to mind. But Sydney’s entry into this quirky lane proves just how quickly brands—and fans—can turn viral moments into sellable products.
Is This Marketing Genius or Just Too Much?
The internet remains divided. Some see it as clever marketing. Others call it bizarre. Either way, Sydney has everyone talking. And whether the soap sells out instantly or fizzles after launch, one thing’s for sure—it’s already made a splash online.
Sydney’s unexpected soap launch sits at the intersection of viral culture, fandom, and the power of personality-driven branding. While some shake their heads, others are reaching for their wallets.
In the end, it’s a sharp example of how celebrity influence and digital buzz can turn even the most unexpected idea—like bathwater—into a product that captures global attention.
